Season before the sticker
Off-season fruit “on sale” is still expensive per kilo and stores poorly. Ordinary-priced in-season produce often wins.
In September: apples, pears, grapes, squash, late corn, cabbage, beets, carrots, onions, potatoes.
What flyers do well (and less well)
Banners push what they have in volume. That sometimes matches local season, sometimes an import surplus.
Compare $/kg, not “2 for”. An off-season bag can look cheap and still lose to local loose produce.
Store it to stretch the season
Squash, cabbage, roots: cellar or fridge depending on the food. Keep apples apart (they speed ripening).
Freeze cooked squash portions or apple chunks and a fall deal becomes winter soups and desserts.
Menus around 2–3 seasonal vegetables
Soup, roast, skillet, gratin: the same veg can rotate all week if the cooking method changes.
On SimpleICI, anchor the list on those 2–3 items if they’re in the flyer, then add proteins and dairy. Not the other way around.
Organic vs conventional in season
In peak season the organic gap is sometimes reasonable. Off-season imported organic is rarely the best budget lever.
Choose by your priority (budget, pesticides, taste)—not the loudest badge in the aisle.
Season first, flyer second. SimpleICI compares this week’s prices; your seasonal calendar skips fake import “deals”.
Ready to compare this week’s deals?